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Nov 14
2008

Link Building via Commenting (Top Commentators)

Posted by Web Freak in Link Building

Ok,

There are a few blogs (including mine) that give link love to their commentators, They give it through Top Commentators plugin, The plugin is equal to a Blog Roll i.e You get backlinks from all indexed pages on the blog.. Great isn’t it?

Also your blog/site/etc. is visible on the sidebar with your “name” as an Anchor, so you can also top the serp’s with this, You can find these kind of blogs, I don’t know how… ask your friends, webmasters etc. about them ;)

So take the whole advantage by commentating instead of paying to get to the blogroll :D

50 Comments »

Sep 14
2008

Link Building via Wordpress Themes (Considered Golden)

Posted by Web Freak in Link Building

What are the benefits of sponsoring a Wordpress Theme?

Theme sponsorship can be an effective method of link building that may help your SERP (Search Engine Results Page) ranking because you have the option of choosing the specific anchor text to use for your link.

This can be a long-term link building strategy that helps you to increase your keyword rankings, which means a lot more search engine visitors to your website and higher ad earnings as well as product/service sales.

Successful theme sponsorship may also help you to rapidly increase your website’s Google Page Rank, because it will receive a large volume of one way incoming links, each with a certain amount of PR and authority.

While nobody knows for sure how Google calculates its Page Rank algorithm, we can assume with some level of certainty that a large variety of incoming links with PR can help to positively benefit any website’s Page Rank.

An Example of a Sponsored Word Press Theme

All (or most) of the themes from Thomas Silkjaer aka the Undersigned, a popular Wordpress theme/plugin creator, feature sponsored footer links.

Here are screenshots of a theme with a specific link to an advertiser site.

Note that you can find many live examples of blogs using his themes by running this specific Google search.

water11.jpg

waterscreen1.jpg

The white theme above is known as Water 1.1 and is one of the 10 most downloaded Wordpress themes (with over 22,000 downloads).

As a result of this theme sponsorship, there are literally thousands of blogs with sitewide links to a website that sells Poker Tables. A peek at Weber Poker Table’s backlinks with Yahoo Site Explorer confirms this.

Theme Sponsorship As Link Building Strategy

Most of the Wordpress theme designers I’ve come across are rather discreet about their sponsorship arrangements. However, I recently noticed that several webmasters have started explicitly pushing theme sponsorship as a link building strategy.

One of them is Themey, a website that openly promotes Wordpress Theme sponsorship and purchases. They are currently charging a minimum of $200 for a footer link in their Wordpress themes.

An excerpt from their website on the topic of theme sponsorship reads:

Wordpress 2.x has had over 1.2million downloads (and that statistic is from October 2006), whereas themes.wordpress.net has less than 1,200 themes for users to download (as of today, 21 January 2007).

Some very quick math shows that there is only one theme for every 1000 Wordpress downloads.

Imagine the cost of buying a text link ad on 1000 blogs?

Popular themes can easily achieve more than 1000 downloads in matter of weeks so I think the estimate above is reasonable. It should be noted that not all Wordpress users agree with the practice of leaving unrelated sponsor links in the blog template and some have actively taken steps to remove the advertiser links. I do however think the majority of Wordpress users either do not care about that extra link or are oblivious to its presence or function.

My personal take is that if you don’t like themes with sponsored links, you shouldn’t use the theme. This is because using it and removing the sponsored link might not cohere with the designer’s stipulated copyright regulations.

Making Money with Word Press Themes

From the perspective of a website designer, Wordpress themes can provide you with a relatively decent source of side income. Let’s suppose you produce one Wordpress theme a week and charge $150 for a link. You’ll make around $600 a month for your efforts.

Judging from the recent theme sales in various webmaster forums, one can safely assume that there is a strong demand for Wordpress theme sponsorship.

Perhaps we can assume that there is a steady market of webmasters out there who view theme sponsorship as a viable long term link building tactic.

wordpress21.jpg

Where can you find Wordpress Themes to sponsor?

If you’re interested in getting your link in a Wordpress theme, I would suggest privately contacting specific Wordpress Theme designers and asking if they could create a custom designed template that allows you to sponsor a specific link.

Another alternative is to browse around the various Wordpress Theme websites and email specific theme authors who have a history of allowing sponsored footer links in their theme.

Occasionally, theme authors will also hold theme sponsor auctions in various webmaster forums and you might want to visit Digital Point Forums if you’re interested in participating in a theme sponsor auction.

Reference

9 Comments »

Aug 09
2008

Build Traffic And Ranking With Reciprocal Linking

Posted by Web Freak in Link Building

The aim of a reciprocal linking strategy is usually twofold: First to attract visitors from the linking partner to your own site and, secondly, to improve your page ranking with the search engines. A higher page ranking, especially with Google, indicates more relevance when inquiries are made on a given keyword. Relevance encourages the search engines to send free, targeted traffic to your website.

Important Considerations

1. Build online relationships. Exchanging links with other relevant websites is a great way to start building partnerships with other website owners and may open the door for future joint venture requests.

2. Build your link popularity. Most search engines view sites that have many links to them as being important. So, the more sites that link to your site, the higher your site might rank. But again, make sure that all reciprocal links are relevant to your site or the search engines will penalize you.

3. Avoid exchanging links with sites that have a huge link directory. If your site is listed on page 43 in your category of another site’s link directory, few people will ever see your link. Although a link will be generated to your site for the search engines, you will not receive much traffic from the link exchange. Try to exchange links with sites where your link will be displayed on the first, or at the most, the second page of another site’s link directory.

4. Don’t exchange links with everybody that asks. What advantage is there in exchanging links with a site that sells wedding favors when your site is about dog training? Anyone that visits the wedding favor site will be looking for information concerning weddings, not dog training, and very few will click on your link regardless of how high the page rank is for the wedding site. The key here is to exchange links only with sites that are relevant to your site or to your keywords.

5. The main goal of any linking strategy is to get more traffic to a website. Reciprocal linking can work for or against you in this matter depending on the site that you exchange links with. If you exchange links with sites that receive a lot of traffic, some of that traffic may be diverted to your site. On the other hand, if you exchange links with a low traffic site, you may divert some of your traffic to the other site without seeing a similar return. The solution is to exchange reciprocal links with a site with a page rank no lower than one level below yours and to try to exchange links with many sites with a higher page rank. Ideally, you would seek to exchange links with sites that have at least a PR 4.

How To Set Up A Link Page

The optimum way to set up a link page is to enter all links manually. Yes, it is time consuming but when you are starting out, this is the best way to do it.

You would first need to set up a page on your website just for your link categories. You can call this page anything you like such as Links, My Partners, Link Partners, My Link Partners, etc. Set up this page with the major categories and subcategories that are relevant to your site. Then, set up a page for each subcategory that will contain the actual links. Test to be sure that whenever anyone clicks on a subcategory that they are taken to the appropriate link page.

Prepare a short 3 – 5 line ad about your website or your product and include the URL to your website. This should be in HTML code for easy uploading. Each linking company has their own procedure, but generally, each time you ask to exchange links, you’ll need to copy and paste the other website’s HTML code onto your link page under the correct category and subcategory. You will then need to upload the updated page to your website.

Once this is done, let the other website know on which of your pages they can find their link. If the other website owner approves the link exchange, they should add your link to their link page and inform you on exactly what page you can find it.

Check to make sure that your link has been added to their site. If they have not added your link, you have the option of contacting the website owner as to why or of removing their link from your site.

Mention reciprocal linking on any internet marketing forum and you will be sure to get a barrage of heated replies. There is a continual debate about the advantages and disadvantages involved in reciprocal linking and both sides make convincing statements.

If you do decide to get involved in reciprocal linking, join only well established link exchanges that allow you to approve or disapprove the link. Avoid link farms or link exchanges that will automatically exchange your link with their entire database regardless of the relevancy to your website.

6 Comments »

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